Ok I admit it, when one of my friends at TNT PR posted the info about their latest Raising the Bar promo efforts, I couldn’t help but laugh. Because I love that they are literally raising the bar for us to get us to watch the show. You see, TNT is actually paying the tolls for a lucky few cities in promotion for the second season premiere of Raising The Bar this Monday, June 8th, at 10PM.
Here are the deets about the cities who will have their tolls paid:
- Philadelphia/Atlantic City: Atlantic City Expressway: Egg Harbor Interchange (eastbound into Atlantic City) – Friday, June 5, 4-6 p.m.
- Atlanta: GA 400 Toll Plaza (both directions) – Monday, June 8, 7-9 a.m.
- Boston: Massport’s Tobin Memorial Bridge (inbound to Boston) – Monday, June 8, 7-9 a.m.
- Orlando: Orlando Orange County Expressway; State Road 528 Airport Plaza (westbound) – Monday, June 8, 4-6 p.m.
Of course, I live in one of those cities AND I drive that toll at that time so naturally I’m a fan of the campaign… But I also stopped watching the show about halfway through last season and this has convinced me to give it another shot on Monday.
Check out Raising the Bar, Mondays @10PM on TNT.